EasyProperty

Serious real-estate operators spend a disproportionate share of their working hours on the same repetitive due-diligence loop:

• Looking up parcels across half a dozen government and county portals
• Cross-referencing flood, wetlands, slope, road access, and protected-land overlays
• Manually scoring each property for risk
• Running owner-contact enrichment through a separate service
• Repeating the entire process the next day on a new list

The result is slow analysis, inconsistent quality across team members, and wasted time on parcels that should have been disqualified on day one.

EasyProperty consolidates that workflow into a single platform:

Parcel intelligence

Aggregates authoritative GIS data — flood zones, wetlands, slope, road access, landlocked status, protected land, water and sewer utilities — across an entire portfolio in one pass.

AI-assisted analysis

Flags ambiguous or high-risk parcels with AI-driven visual and contextual review.

Owner-contact enrichment

Surfaces verified contact information for outreach, with compliance signals built in.

Portfolio-level scoring

Produces a ranked, exportable view across hundreds to thousands of parcels in a single workflow.

White-label deployment

Each customer gets their own branded, isolated deployment. No shared data, no shared infrastructure.

The platform replaces what is typically a stack of five to six separate subscriptions and manual workflows.

Primary ICP — Volume real-estate operators

Profile

Real-estate investment professionals, brokerages, and acquisitions teams who routinely evaluate parcels at volume — dozens to thousands per cycle.

Team size

Solo operator up to mid-sized firms (1–200 people).

Decision-maker

Owner, founder, CEO, head of acquisitions, or operations lead.

Operating posture

Move fast, value tooling that compounds expertise, prefer one purpose-built platform over a stack of generic SaaS subscriptions.

Geographic focus

United States (county-level data coverage is the gating factor).

Buying triggers

• Manual due-diligence is bottlenecking deal flow
• The team is stitching together too many separate tools and losing time in the seams
• Inconsistent analysis quality between team members
• Quality control or compliance pressure on owner-outreach lists
• Recent expansion into new counties or regions where the existing process does not scale

What they care about

• A single, integrated workflow they can trust
• Senior engineering accountability behind the product
• A direct line to the team that built it
• Branded, isolated deployment — not a shared multi-tenant tool
• Continuous evolution of the platform as their workflow matures

• We built it. We are the engineering team behind the product, not a reseller or a wrapper.
• It is in active production. A senior real-estate operator (Shahwar) is using the platform privately as the engine of his day-to-day workflow. EasyProperty is not a prototype.
• White-label per customer. Each deployment is branded, isolated, and operationally independent.
• Senior engineering bench. Backed by Pseudo Bytes' full engineering team, so the platform continues to evolve with the customer rather than stagnating after delivery.
• AI-native architecture. AI analysis is part of the core pipeline, not bolted on as an afterthought.

• Casual or occasional buyers analysing a handful of parcels per month
• Anyone shopping for an MLS clone or a listings front-end
• Teams that have not yet defined the workflow they want operationalized
• Operators outside the United States where authoritative parcel and GIS data is unavailable

The search filters every EasyProperty campaign starts from.

Job titles

Owner · Co-Owner · Founder · Co-Founder · CEO · President · Director of Acquisitions · Acquisitions Manager · Acquisitions Lead · Head of Operations · Operations Manager · COO · Land Specialist · Land Acquisitions Specialist

Industries

Real Estate · Real Estate Investing · Commercial Real Estate · Real Estate Development

Company size

1–10 (solo operators) · 11–50 (growing wholesalers) · 51–200 (regional operators)

Geography

United States — priority on Texas, Florida, Tennessee, North Carolina, Georgia, Arizona, South Carolina, Ohio, Alabama. Exclude regions locked under existing exclusivity.

Account signals to enrich the list

• Company keywords: "we buy houses", "wholesale real estate", "off-market", "motivated sellers", "land flipping", "vacant land", "distressed properties"
• Tool keywords in profile or job posts: PropStream, BatchLeads, DealMachine, REIPro, LandGlide, Pellego, BatchSkipTracing
• Recent posts referencing manual due-diligence, GIS lookups, or buying lists
• Hiring for an acquisitions analyst, dispositions associate, or VA for property research

Signals that say this account is buy-ready right now.

• A new hire posted for an acquisitions analyst, land specialist, or property researcher
• A public post about scaling into a new state or region
• A LinkedIn post complaining about juggling PropStream, BatchLeads, FEMA portal, or county GIS
• A recent funding announcement, JV announcement, or capital partner intro
• A competitor in their region recently announced an AI or automation tool
• A company milestone (deal closed, parcel acquired, anniversary) suggesting active flow

Three to five hooks every campaign rotates through.

• The stack-collapse angle. You're running PropStream + a flood-zone lookup + a skip-trace tool to qualify a single parcel. We built one platform that does all three in one pass — and ranks the whole list for you.
• The new-county scale angle. Saw you're expanding into [State]. Your current process probably scales linearly with parcels. Ours doesn't — same workflow whether you're analysing 100 or 10,000.
• The senior-engineering proof angle. A senior real-estate operator is already running our platform privately as the engine of his daily workflow. We can stand up your branded deployment in days.
• The white-label exclusivity angle. We deploy one customer per region. If [their region] is still open, you have a window — once it's claimed, we won't take a second operator in the same market.
• The hours-back angle. How many hours per week is your team spending on parcel research? Most operators we talk to get 15–25 hours back the first month.

Standard first-touch on LinkedIn or email. Each opener follows the same three beats so every campaign starts from the same template.

Beat 1 — Hook (1 sentence)

A specific, observable reference: a recent post, a hire, a state expansion, a public deal closure. Never generic ("loved your content").

Beat 2 — Relevance (1–2 sentences)

Name the pain in their language. Reference the stack they're likely running. Tie it back to the hook.

Beat 3 — The ask (1 sentence)

A low-commitment ask: a 15-minute look at the platform, a Loom walkthrough, or a comparison vs. their current stack. Never lead with a pricing conversation.

Skip these accounts during enrichment — do not waste a touch.

• Residential listings agents (MLS-only realtors with no investment side)
• Solo agents under 12 months in the business
• Non-US-based real-estate companies (data coverage gap)
• Real-estate technology vendors building competing products
• Marketing agencies and consultants serving the niche (not end-buyers)
• Mortgage brokers, title companies, and inspection firms (adjacent, not core ICP)
• Anyone in a region already locked under existing regional exclusivity