EasyProperty

Serious real-estate operators lose a big share of their week to the same due-diligence loop:

• Looking up parcels across half a dozen government and county portals
• Cross-checking flood, wetlands, slope, road access and protected-land overlays
• Scoring each property for risk by hand
• Running owner-contact enrichment through a separate service
• Doing it all again the next day on a new list

Analysis is slow, quality varies from one team member to the next, and time goes into parcels that should have been ruled out on day one.

EasyProperty puts that whole workflow in one platform:

Parcel intelligence

Pulls GIS data from authoritative sources (flood zones, wetlands, slope, road access, landlocked status, protected land, water and sewer) for a whole portfolio in one pass.

AI-assisted analysis

AI reviews imagery and context to flag parcels that look risky or unclear.

Owner-contact enrichment

Finds verified contact details for outreach, with compliance signals included.

Portfolio-level scoring

Gives you a ranked list you can export, covering hundreds or thousands of parcels in one run.

White-label deployment

Each customer gets their own branded, isolated deployment. Data and infrastructure are never shared.

It replaces what is usually five or six separate subscriptions plus a lot of manual work.

Primary ICP: volume real-estate operators

Profile

Real-estate investors, brokerages and acquisitions teams who evaluate parcels in volume, anywhere from dozens to thousands per cycle.

Team size

From solo operators to mid-sized firms (1–200 people).

Decision-maker

Owner, founder, CEO, head of acquisitions or operations lead.

Operating posture

They move fast, want tools that make their expertise go further, and would rather have one purpose-built platform than a pile of generic SaaS subscriptions.

Geographic focus

United States (county-level data coverage is the limit).

Buying triggers

• Manual due diligence is slowing down deal flow
• The team uses too many separate tools and loses time moving between them
• Analysis quality varies between team members
• Pressure on the quality or compliance of owner-outreach lists
• A recent move into new counties or regions where the current process can't keep up

What they care about

• One workflow they can trust
• Senior engineers who stand behind the product
• A direct line to the people who built it
• Their own branded, isolated deployment instead of a shared multi-tenant tool
• A platform that keeps improving as their workflow changes

• We built it. We're the engineering team behind the product. We don't resell or wrap someone else's.
• It's in production. A senior real-estate operator (Shahwar) uses it privately to run his day-to-day workflow. EasyProperty is past the prototype stage.
• White-label per customer. Every deployment is branded, isolated and runs on its own.
• A senior engineering team behind it. The full Pseudo Bytes team supports the platform, so it keeps improving with each customer instead of stalling after launch.
• AI in the core pipeline. AI analysis has been part of how the platform works from the start. We didn't add it later.

• Casual buyers looking at a handful of parcels a month
• Anyone looking for an MLS clone or a listings front end
• Teams that haven't worked out the workflow they want automated
• Operators outside the United States, where authoritative parcel and GIS data isn't available

The search filters every EasyProperty campaign starts with.

Job titles

Owner · Co-Owner · Founder · Co-Founder · CEO · President · Director of Acquisitions · Acquisitions Manager · Acquisitions Lead · Head of Operations · Operations Manager · COO · Land Specialist · Land Acquisitions Specialist

Industries

Real Estate · Real Estate Investing · Commercial Real Estate · Real Estate Development

Company size

1–10 (solo operators) · 11–50 (growing wholesalers) · 51–200 (regional operators)

Geography

United States, with priority on Texas, Florida, Tennessee, North Carolina, Georgia, Arizona, South Carolina, Ohio and Alabama. Leave out regions already under an exclusivity deal.

Account signals to look for

• Company keywords: "we buy houses", "wholesale real estate", "off-market", "motivated sellers", "land flipping", "vacant land", "distressed properties"
• Tools named in profiles or job posts: PropStream, BatchLeads, DealMachine, REIPro, LandGlide, Pellego, BatchSkipTracing
• Recent posts about manual due diligence, GIS lookups or buying lists
• Hiring an acquisitions analyst, a dispositions associate or a VA for property research

Signals that an account is ready to buy now.

• A new opening for an acquisitions analyst, land specialist or property researcher
• A public post about expanding into a new state or region
• A LinkedIn post complaining about juggling PropStream, BatchLeads, the FEMA portal or county GIS
• A recent funding, JV or capital partner announcement
• A competitor in their region just announced an AI or automation tool
• A company milestone (deal closed, parcel acquired, anniversary) that shows deals are moving

Three to five hooks each campaign rotates through.

• The stack-collapse angle. You're running PropStream, a flood-zone lookup and a skip-trace tool to qualify one parcel. We built one platform that does all three in a single pass and ranks the whole list for you.
• The new-county scale angle. Saw you're expanding into [State]. With your current process, the work probably grows with every parcel you add. Ours doesn't: the workflow is the same for 100 parcels or 10,000.
• The senior-engineering proof angle. A senior real-estate operator already runs his daily workflow on our platform. We can set up your branded deployment in days.
• The white-label exclusivity angle. We take one customer per region. If [their region] is still open, you have a window. Once it's taken, we won't onboard a second operator in that market.
• The hours-back angle. How many hours a week does your team spend on parcel research? Most operators we talk to get 15–25 hours back in the first month.

Standard first touch on LinkedIn or email. Every opener uses the same three beats, so each campaign starts from the same template.

Beat 1: Hook (1 sentence)

Something specific you can point to: a recent post, a hire, a move into a new state, a deal they closed publicly. Never generic ("loved your content").

Beat 2: Relevance (1–2 sentences)

Describe the pain the way they would. Mention the tools they're probably using. Connect it back to the hook.

Beat 3: The ask (1 sentence)

Keep the ask small: a 15-minute look at the platform, a Loom walkthrough, or a side-by-side with their current tools. Don't open with pricing.

Skip these accounts during enrichment. Don't spend a touch on them.

• Residential listing agents (MLS-only realtors with no investment side)
• Solo agents with less than 12 months in the business
• Real-estate companies based outside the US (no data coverage)
• Real-estate tech vendors building competing products
• Marketing agencies and consultants who serve this niche (they aren't end buyers)
• Mortgage brokers, title companies and inspection firms (adjacent, but not the core profile)
• Anyone in a region already under an exclusivity deal